87% of PlayStation 3 owners watching Blu-ray movies? Survey says yes
July 4, 2008 · Print This Article
Filed under: HDTV, Home Entertainment
Buried under predictions that 2012 will bring dominance for Blu-ray by DVD and breaking news that the PS3 just may have had a hand in winning the format war the Entertainment Merchant’s organization 2008 Annual Report on the Home Entertainment Industry holds survey results showing 87% of PS3 owners reported they watch Blu-ray movies on their console. That’s a stark contrast to last year’s NPD survey indicating 60% of owners didn’t even know it played them. We don’t
know what’s behind the jump, be it better marketing/consumer education, or something wrong with how one the surveys were conducted. You can mull that one by during the fast money round while additionally peeping results that say 22% of HDTV owners think they’re watching HD programming, but in fact are not — not like we haven’t heard that before.[Via PS3 Fanboy]
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[Source] Richard Lawler
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